[Objective]
Choose a design conference and design a holistic visual system for it. Show the ability to create a sophisticated visual concept that matches the aim of the conference. The goal is not only to challenge a designer’s ability to demonstrate conceptual and visual design skills, but also to show typographic skills all in a highly flexible design system that fits the need of the design conference.

[Approach]
I chose a digital design conference named Design Matters to develop the conference visual system.
It is an annual event held in Copenhagen, Denmark. This promotional project is developed to market the event for the design industry. The use of patterns, a color scheme and typography are applied to the print and mobile application. I used the idea of wireframe, which is the foundation of all digital design work, as well as visual elements from the coding system as part of the conference’s visual language to represent an all-round digital design world.
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