[Objective]
Choose a company and redesign its annual report or corporate sustainability report. Build the overall structure and organization to make it legible and organized. Explore innovative ways to communicate with text, graphics and images.

[Approach]
I redesigned the annual report for the moving and storage company U-haul. The company provides its products and services to help people move and store their household and commercial goods. This annual report displays essential financial and company information. The concept behind it is to position U-haul as a do-it-yourself company by using tactile materials. I used recycled craft paper to print, and I combined tape and packing stickers on the cover to allow readers to make the report feel like a packed box in the readers hands and further highlight the do-it-yourself concept. A type unit grid was applied to make the foundational elements align in the structure of the page.
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