[Objective]
Develop an engaging type promotion which includes a type specimen. The selling point of this work is to illustrate all the key information, such as the categories, the designer and the foundry. The goal is to investigate ways to make the typeface sing, show its proper usage and illustrate its appeal by using organization, hierarchy, layout and grid systems. This piece should be fun and appeal to graphic designers and a type-savvy audience.
[Approach]
I chose to design a specimen for Franklin Gothic and did some research on the background of the font. Franklin Gothic is a high-profile typeface that gives smooth and simple authority. The design here reflects this with huge scale type, a black & white color palette, a classic tone of voice and unique, cool compositions. I also used newspaper as the print media to show a sense of age.
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